Why is Mr Sim not impressed?

Err, Mr Sim, is your Nomad MuVo the best selling flash-tech MP3 player in the market? If not, why you assume that the new iPod Shuffle was aimed at you and your firm?

Also hor, have you ever thought that not a lot of people were impressed with your Zens, maybe including Steve Jobs?

Excerpts

Jan 13, 2005 Straits Times
Jobs does the SHUFFLE, But Creative's Sim is not impressed
By Grace Chng

SAN FRANCISCO - APPLE Computer has upped the ante in the MP3 player and computer markets, unveiling a new iPod and the cheapest Mac computer ever.

Announced at the annual Macworld exposition in San Francisco, the oh-so- tiny iPod Shuffle and the ever-so-cheap S$1,000 Mac Mini did not disappoint the highly charged audience.

But its biggest competitor in the MP3 market, Singapore's Creative Technology, was not impressed.

Soon after Apple chairman Steve Jobs made his announcement in San Francisco, half way around the world, Creative's chief Sim Wong Hoo brushed aside the Apple MP3 challenge as a 'huge disappointment'.

It was a case of been-there-done-that as far as Apple's use of flash memory was concerned, he said, referring to Creative's Nomad MuVo, released more than two years ago.

Shooting down the competition was not enough. Mr Sim fired a volley of his own, promising more MP3 players and accessories soon, including the Zen Micro Photo which can play MP3 files as well as display photos on its 1.5-inch screen.