A true story

This is a true story of a junior creative in a London agency

when I first started, the creative director was fantastic and incredibly talented, but a very hard and brutal creative director. He brought me on board, and in the first year, I worked seven days a week for twelve months, and I didn’t produce a single ad in that time. I was mortified! And at Christmas, I was called into his office for my end of year appraisal, and I was convinced he was going to fire me. He called me in, shut the door, sat me down, and this is what he told me:

“I just wanted to say to you that we’ve failed you. If we could produce the work that you write, this agency would be ten times better. We cannot sell the quality of work that you write, and thus we have let you down. But I want you to know, keep writing what you write, and eventually one day we will sell that quality of work. And as a consequence I want to double your salary.�