Samsy

We first met Marcus of a certain ad agency on the 11th Feb 2005. He reviewed our work and gave some fair criticism, and also gave us a new brief to work on. Samsonite, and the challenge was to say worldproof of it. A challenge, for it is (in his own words) one of the hardest briefs to crack.

During this period, we did research and went thru the ad books to see what previous Samsy ads were about. Samsy, it seems, is a favourite among spec ads, others have posted their ideas on the net. What we came up with were already done before by others. This convergence of thinking sure is strange.

So, after some hard work, we had around 30 ideas and 2 meetings with him. Everything flunked except for 2. Those 2 survivors were only deserving of a bronze whereas we should be doing gold standards.

Today was the 2nd meeting. 18th Mar 2005. I will remember today.