A frozen fish processor had trouble selling a new line of fish because it tasted "flat". The company tried everything to keep the fish fresh, including holding them in tanks just before processing - but to no avail. Then someone suggested: "Put a predator in there with them, that should keep them fresh." It worked like a charm. The fish kept moving and retained their vitality.
Moral of the story: have something at stake, be it survival, esteem, reputation, money, so that you'll be motivated to make your ideas successful.
Thursday, March 3
Keeping fish fresh
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